Affordable, Cruelty-free, Luxury Lashes

Private label is a well-renowned Australian based online lash store that was founded by two makeup lovers.

We aim to provide premium affordable, cruelty-free, timeless luxury lash styles fit for a creative and diverse community. Our focus is centred around the integrity, quality, and craftsmanship that goes into creating each one of our false lashes. 

Without our loyal private label family, we wouldn't have made it this far. Our commitment to you is to continuously innovate and create trendy products that empower you to embrace the true beauty that lies within us all! Our passion for excellence has driven us from the beginning, and continues to drive us into the future. The team at private label knows that every product counts, and strives to make the entire shopping experience as rewarding and fun as possible. Check out our store and special offers, and get in touch with any questions or requests.




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