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©2019 by private label. All rights reserved.

LITE COLLECTION

The Lite Collection

lashes contain stand out features while maintaining a natural level of volume for an effortless lash look.

CLASSIC COLLECTION

The Classic Collection

is designed for those who desire delightfully soft and lightweight lashes and want to add a lavish touch to any makeup look.

GLAM COLLECTION

The Glam Collection

is designed for those who desire the ultimate in glamorous, bold and eye catching lashes

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HIGH QUALITY AND CRUELTY-FREE LASHES

FIT FOR ALL EYE SHAPES

Reusable

Each pair of our lashes are reusable, lasting you anywhere from 20-30 wears if properly maintained. This allows you to gain multiple wears from a single pair of lashes, without damaging the quality.

Handmade

Each one of our lashes are hand crafted using 100% cruelty-free, premium mink hairs or synthetic blended fibers. 

Variety

We offer a wide range of lashes so that you can achieve any look you desire. Whether it be for a night out or to wear on a daily basis, we are sure to have something to suit you. Each style has been carefully crafted and selected to suit all eye shapes and sizes.

ABOUT US

Affordable, Cruelty-free, Luxury Lashes

Private label is a well-renowned Australian based online lash store that was founded by two makeup lovers.

We aim to provide premium affordable, cruelty-free, timeless luxury lash styles fit for a creative and diverse community. Our focus is centred around the integrity, quality, and craftsmanship that goes into creating each one of our false lashes. 

 Without our loyal private label family, we wouldn't have made it this far. Our commitment to you is to continuously innovate and create trendy products that empower you to embrace the true beauty that lies within us all! Our passion for excellence has driven us from the beginning, and continues to drive us into the future. The team at private label knows that every product counts, and strives to make the entire shopping experience as rewarding and fun as possible. Check out our store and special offers, and get in touch with any questions or requests.

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